Umbria Culture for Family

Umbria Culture for Family is an experimental project of the Umbria Region funded by the Presidency of the Council of Ministers - Department for Family Policies, which wants to make the cultural sector a protagonist in family-friendly tourism, qualifying business operators and cultural associations to develop an offer for the family and encouraging the adoption of family-friendly criteria in places of culture and cultural events, through a disciplinary and a dedicated brand.

Umbria Culture for Family is a project at Umbria Region from the Presidency of the Council of Ministers - Department for Family Policies.

Forma.azione has curated the “TRAINING AND INFORMATION ACTIVITIES, AIMED AT CULTURAL AND TOURIST OPERATORS” provided for by Gara CIG: 892955885E.

In addition to promoting the increase of services and structures dedicated to families in places of culture and within cultural events, the project Umbria Culture for Family saw the creation of courses and specific training modules for operators in the cultural and tourism sector, in order to allow them to develop innovative proposals dedicated to families with boys and girls up to 14 years old and to guarantee services in line with the best national and international experiences.

Training Paths

Some examples of training courses carried out:

• Case studies of activities with and for families
• Co-design activities for the involvement of children and families in various areas of culture and outdoor spaces
• Social media management for cultural promotion
• Best Practices for Family Engagement
• Analysis of family friendly intervention models
• Customer satisfaction and public loyalty survey models
• Modeling tourist packages for families: Italian and European case studies

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